Skip to content

Business Refund Policy

When and how business users can get a refund for promotion, advertising, and subscriptions.

Effective:
2026-06-30
Last updated:
2026-09-01
Version:
v1.2

1. What this policy covers

This policy explains when and how you can get a refund for payments you make to Apperah as a business user. Apperah does not yet charge businesses through the product — this policy applies from the moment paid promotion and advertising billing is offered, and, if and when we offer them, to business subscriptions. Read it together with §B8 of the Business Terms of Service, which it expands.

2. How payments and refunds are handled

Your payments are processed by our third-party payment provider acting as Merchant of Record — the provider is the seller of record for your purchase. It issues your invoice (and any credit note), handles VAT / sales tax, and processes refunds and chargebacks under its buyer terms, which we disclose at checkout. We can initiate a full or partial refund; the provider returns the money to you. The categories of providers we use are listed on our Service Providers page.

3. Promotion and advertising

  • Earned as delivered. Promotion fees are earned as the promotion runs, so we do not refund impressions or placements already served.
  • Before it starts. If a placement has not yet started to run, you can cancel it and we refund the amount for the part not yet delivered.
  • Our fault or a defect. If a placement was defective, or did not run because of a fault on our side, we refund or re-run the affected part (our choice) — including a pro-rata refund of any portion we failed to deliver.
  • Performance estimates. Where we describe a campaign in terms of estimated reach or impressions, those are targets, not guarantees, and a shortfall is addressed by re-running or a pro-rata adjustment for any undelivered portion — not by a refund of placements already served.

4. Subscriptions (if and when we offer them)

We do not offer paid business subscriptions at launch. If we introduce them:

  • Cancel any time from your account settings (or the link on your receipt); cancelling stops the next renewal and you keep access to the end of the period you have already paid for.
  • We do not generally refund the unused part of a paid period, except where the law requires it or we have agreed otherwise.
  • We show the price, billing period, what’s included, and the renewal date before you buy, and give advance notice of a price change and, where the law requires, a renewal reminder — so you can cancel before it takes effect.

5. Statutory withdrawal / “cooling-off” rights

Where a statutory withdrawal or cooling-off right applies, we honour it — for example the 14-day right under the EU Consumer Rights Directive, subject to its conditions. Two things to know:

  • Business purchases. Many purchases made by a trader for business purposes are not covered by consumer cooling-off rights. Where you nonetheless qualify as a consumer, or local law grants the right, we apply it.
  • Digital services that start right away. If a service begins immediately with your consent (for example, a placement that starts running at once), the withdrawal right may be lost once performance has begun. We tell you this at checkout and ask for your acknowledgement.

6. Billing errors, duplicate charges and faults

If you were charged in error, charged twice, or a paid feature did not work as described, contact us and we will correct it — by refund or account credit. You do not lose this right by waiting; it is separate from the earned-as-delivered rule above.

7. How refunds are paid

  • Method and currency. Refunds are returned to your original payment method in the original currency of the purchase.
  • Tax. Any applicable VAT / sales tax is refunded together with the refund, and the seller of record issues a credit note.
  • Timing. We (and our provider) process approved refunds without undue delay. How quickly the money appears on your statement depends on your bank or card issuer and typically takes a few business days. Any currency-conversion difference applied by your bank is outside our control.

8. How to request a refund

Email billing@apperah.com with your invoice number and the reason for the request — or contact the seller of record using the details on your invoice. We aim to acknowledge promptly, and where a refund is due we process it without undue delay (and, where a statutory time-limit applies, within it — for example within 14 days of a valid withdrawal under the EU Consumer Rights Directive).

9. Chargebacks and disputes

Because our payment provider is the merchant of record, billing disputes and chargebacks run under its buyer terms. Please reach us first at billing@apperah.com — most issues are faster to resolve directly than through a chargeback. We may dispute chargebacks we believe are unwarranted, and we may suspend services with an unpaid balance until it is settled.

10. What is not refundable

  • Impressions or placements already delivered, and fees for services we have fully performed.
  • Amounts where a statutory exception applies — for example a digital service whose performance began with your consent and the withdrawal right has been lost.
  • Tax is refunded only together with an associated refund, never on its own.

11. Changes to this policy

We may update this Refund Policy. For business users we give at least 15 days’ notice on a durable medium before changes that affect you take effect (Platform-to-Business Regulation (EU) 2019/1150, Art. 3(2)). The version in force when you made a purchase governs that purchase.

More