1. Buyer and seller
Apperah AS, organisation number 937 430 051, Flintoes gate 4, 0361 Oslo, Norway, sells paid placement to approved businesses. You must be authorized to act for the business, submit accurate legal and billing details, and accept these terms for that business. We verify registration and supporting evidence; entering a tax number does not itself approve your account. Buyer and venue countries must be enabled. Consumer purchases are not offered by this product.
2. Credits and payment
One credit costs $1 USD before applicable tax. The independent web portal shows the payable currency, exchange rate, tax, net and gross amounts before payment. Supported currencies are NOK, EUR, USD, SEK, GBP and DKK. Card payments use Stripe Checkout; invoices are due within 14 days. Credits are issued only after payment is confirmed. Stripe processes payments for Apperah; Apperah is the seller and remains responsible for invoicing and applicable tax obligations.
Purchased credits do not expire, cannot be transferred to another business, and are used only for advertising services on Apperah. Promotional grants are distinct from purchased credits and cannot be returned as cash. A refund or withdrawn dispute payment reverses the associated credits; outstanding debt prevents further spending. Contact billing@apperah.com about billing errors or disputes.
3. Scheduled bookings
Book 1–90 UTC days at 1–1000 whole credits per day. A booking starts no earlier than the next UTC day and no more than 60 days ahead. Its full credit cost is reserved upfront. There is no continuously renewing placement in this launch.
A placement must promote a live claimed place or its published event and use a selected approved business photo. You warrant that you have the rights to use the image for advertising. Event bookings cannot run past midnight UTC after the event’s inclusive final calendar date. Changes to event dates, publication, claims, buyer eligibility or image rights can pause or end delivery under the eligibility rules.
4. Delivery and ranking
Paid placement appears only in matching map searches and preserves organic search order. Up to five distinct businesses can appear at logical positions 1, 4, 5, 8 and 9, subject to available matching content. Placements match the relevant search filters. Rotation favors the least-shown eligible placement over the preceding 24 hours, weighted by credits per day; activation and resume use the eligible pool’s median score. Spending more can increase relative delivery, but does not guarantee impressions, clicks, conversions or a particular audience.
Paid cards carry the label “Paid placement” and provide advertiser and why-shown information. A card already present organically at or before its paid position remains organic and is not counted as paid delivery.
5. Stop, pause and credit refunds
Before a booking starts, stopping it restores all reserved credits. After it starts, stopping restores credits for future UTC days that have not started; started partial days remain consumed. Refunds restore the original purchased or granted credit sources and do not turn grants into purchased credits.
Complete UTC days wholly paused are counted once. Resume extends the reserved period by those days where event bounds and other bookings permit; days that cannot be replaced are restored as credits. At the reserved end, unresolved complete paused days are restored and the booking ends. Stopping while paused restores those unresolved days plus future unstarted days. For example, a pause from noon on day 2 to noon on day 4 replaces day 3 only.
Loss of an authorized photo or image rights pauses delivery while a replacement can be selected. Other eligibility losses end the placement and restore eligible unstarted days. Decisions explain the reason, relevant rule, and complaint route. Reports show original and extended periods, delivery and credit movements.
6. Cash returns and defective service
Stopping a booking returns eligible credits, rather than automatically refunding the original card payment. Exceptional cash returns of unused purchased credits are reviewed against the original payment, invoice, currency and tax. Grants and amounts under an open dispute are ineligible. Approved returns use the original payment method where available, or an evidenced alternative settlement, with the appropriate credit note. Processing and bank timing can differ. Mandatory legal rights and remedies for erroneous charges or defective service remain available; contact billing@apperah.com with the invoice or booking reference.
7. Advertising standards and measurement
You must hold the required rights and advertise lawful, accurate content. Prohibited content and misleading claims are not permitted. Alcohol, gambling, tobacco, financial services, medical claims and other regulated advertising require compliance with the rules of the venue and delivery market; buyer approval is not approval of prohibited advertising. Neutral venue information does not authorize alcohol-product advertising. We can restrict non-compliant content and explain the decision and appeal route.
Measurement records displays, taps and specified actions using exposure receipts, without retaining viewer identities in paid-placement telemetry. Raw exposure logs are retained for 90 days; aggregated reports and financial evidence have separate retention rules. See the Privacy and Business Privacy notices.
8. Web purchase boundary
Businesses buy credits and book advertising by independently visiting the web portal, including in a mobile browser. Native iOS and Android apps do not initiate paid-placement purchases or redemption and their business handoffs do not provide a route to buying. Native apps can display advertising and its disclosures. This describes the product behavior and does not claim store approval.
9. Terms changes, support and complaints
The version accepted for your billing identity and its actor and time are recorded. Material changes receive at least 15 days’ durable notice and do not apply before their stated effective date and required notice period. You can refuse changed terms, stop affected placements, and contact us to settle unused purchased credits under the applicable return rules; statutory exceptions remain available. Contact contact@apperah.com for advertising complaints and appeals and billing@apperah.com for payments. See the Business Terms for account decisions and complaints.
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